Most file formats are ultimately named after their container.įile codecs, on the other hand, is what’s used to compress and then decompress the file. MOV which are used for Facebook video and Instagram file formats. Video file containers will include how the video content is organized, and will include options that most people are familiar with, like. One thing that we want to look at really quickly is the difference between video file containers and video file codecs, because this will be relevant in a few minutes.

The Difference Between File Containers & File Codecs Since YouTube is all about video, it’s of course important to choose the video file format that will benefit you most. Some file formats can take a single video and create a larger file size than others, which can impact the ability to upload it to certain platforms, too. Different types of file formats and file containers may or may not be compatible with certain types of players. Why Does The YouTube Video File Format Matter?ĭifferent types of video file formats exist for a reason: each one has slightly different methods of organizing the content within them, so it can affect playback, even if only slightly. We don’t want your content or your campaigns to be negatively impacted, so in this post, we’re going to take a look at the best YouTube video format and everything technical that you need to be keeping in mind. With YouTube supporting so many different file formats, it’s easy to overlook this detail and just choose the first option that looks good, but this can impact the quality of the video once uploaded. With so many big details to tackle before you can even upload a single video, it’s easy to overlook one tiny detail that may seem inconsequential but that actually has a big impact on your content: the best YouTube video format. Here, long-form video content, similar to IGTV, dominates, and video takes a significant amount of time to plan, create, and edit, even before you factor in things like keyword research or adding in closed captions. YouTube admittedly takes a little more work than most other social media marketing platforms.

Best video formats for youtube